Many of our literary gifts feature Lectorix, an original character that we conceived and commissioned artist Ana Álvarez to design. Our little moppet reads all the time, 24/7. In many of the gifts for book lovers that we offer, you’ll find Lectorix reading while playing sports or carrying out the most mundane tasks, like walking, eating, or cooking. The name of our insatiable reader is inspired by fun characters such as Asterix and Obelix. It’s also a pun based on ‘lector’ (‘reader’ in Latin and Spanish). Wearing one of our Lectorix t-shirts, using our Lectorix phone case, or carrying one of our Lectorix tote bags, you or your kids can tell the world: “Yes, reading is fun!”